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person:"Quelch, John A."
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Quelch, John A.
Swoboda, Bernhard
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Academic monograph on business studies : marketing
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Harvard business review on retailing and merchandising
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ECONIS (ZBW)
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Better marketing at the point of purchase
Quelch, John A.
;
Cannon-Bonventre, Kristina
- In:
Harvard business review on retailing and merchandising
,
(pp. 19-38)
.
2008
Persistent link: https://www.econbiz.de/10003778424
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Readings in modern marketing
Quelch, John A.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003152688
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