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Retail trade
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2
Computer-assisted marketing
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IT-gestütztes Marketing
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Raman, Kalyan
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Huchzermeier, Arnd
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Iyer, Ananth V.
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Mantrala, Murali K.
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Naik, Prasad A.
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Ott, Cirk Sören
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Retailing in the 21st century : current and future trends
Handelsforschung
21
Journal of retailing and consumer services
13
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
11
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
9
The international review of retail, distribution and consumer research
9
Springer eBook Collection / Business and Economics
8
SpringerLink / Bücher
8
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
8
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
6
Theoretische Fundierung und praktische Relevanz der Handelsforschung
6
Gabler Edition Wissenschaft
5
International journal of retail & distribution management
5
Kundenbindung im Handel
5
Lehrbuch
5
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
4
Journal of advertising research
4
Marketing : ZFP ; journal of research and management
4
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
4
Akzente
3
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
3
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
3
E-Commerce im Handel : Status quo und Perspektiven
3
Europäische Hochschulschriften / 5
3
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
3
Hamburger Schriften zur Marketingforschung
3
Handbook of research on retailer-consumer relationship development
3
Harvard business review : HBR
3
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
3
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
3
Markt und Konsum
3
Modernes Marketing für Studium und Praxis
3
Strategien und Trends im Handelsmanagement : disziplinenübergreifende Herausforderungen und Lösungsansätze ; Festschrift für Professor Dr. Dr. h.c. Erich Greipl
3
Zukunft im Handel : Studien für die Praxis
3
Zukunftsperspektiven für das Handelsmanagement : Konzepte, Instrumente, Trends ; Festschrift für Hans-Peter Liebmann
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Berichte aus der Betriebswirtschaft
2
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
2
Betriebswirtschaftliche Diskussionsbeiträge
2
Branchenspezifisches Marketing
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1
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 159-171)
.
2010
Persistent link: https://www.econbiz.de/10003938729
Saved in:
2
Applications of intelligent technologies in retail marketing
Ravi, Vadlamani
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 173-187)
.
2010
Persistent link: https://www.econbiz.de/10003938730
Saved in:
3
Future trends in multi-channel retailing
Sonneck, Peter
;
Ott, Cirk Sören
- In:
Retailing in the 21st century : current and future trends
,
(pp. 221-238)
.
2010
Persistent link: https://www.econbiz.de/10003938745
Saved in:
4
Operations, promotion, and marketing communications : supply chain management in a promotional environment
Huchzermeier, Arnd
;
Iyer, Ananth V.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 373-392)
.
2010
Persistent link: https://www.econbiz.de/10003938771
Saved in:
5
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 429-443)
.
2010
Persistent link: https://www.econbiz.de/10003938780
Saved in:
6
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 113-125)
.
2006
Persistent link: https://www.econbiz.de/10003146635
Saved in:
7
Applications of intelligent technologies in retail marketing
Vadlamani, Ravi
;
Raman, Kalyan
;
Mantrala, Murali K.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 127-141)
.
2006
Persistent link: https://www.econbiz.de/10003146669
Saved in:
8
Future trends in multi-channel retailing
Sonneck, Peter
;
Ott, Cirk Sören
- In:
Retailing in the 21st century : current and future trends
,
(pp. 175-192)
.
2006
Persistent link: https://www.econbiz.de/10003146689
Saved in:
9
Supply chain management in a promotional environment
Huchzermeier, Arnd
;
Iyer, Ananth V.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 325-344)
.
2006
Persistent link: https://www.econbiz.de/10003146745
Saved in:
10
Understanding customer loyalty programs
Reinartz, Werner J.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 361-379)
.
2006
Persistent link: https://www.econbiz.de/10003146751
Saved in:
11
Integrated marketing communications in retailing
Raman, Kalyan
;
Naik, Prasad A.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 381-395)
.
2006
Persistent link: https://www.econbiz.de/10003146757
Saved in:
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