Docters, Rob; Schefers, Bert; Korman, Tracy; Durman, … - In: Journal of Business Strategy 29 (2008) 5, pp. 19-25
Purpose – This paper lays out the uses of demand curves, both for profit optimization, strategy, tiering and list price setting. This tool is also useful in public policy, such as extending health‐care coverage. It describes how to build a demand curve, and draw useful conclusions....