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~subject:"Consumer behaviour"
~person:"Helm, Roland"
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Search: subject_exact:"Elderly people"
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Consumer behaviour
Elderly people
6
Ältere Menschen
6
Konsumentenverhalten
5
Consumer goods marketing
3
Deutschland
3
Germany
3
Konsumgütermarketing
3
Marketing
3
Innovation diffusion
2
Innovationsdiffusion
2
Zielgruppe
2
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1
Alter
1
Altersgruppe
1
Estimation
1
Market research
1
Marketing management
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Marketingmanagement
1
Marktforschung
1
New product development
1
Partial least squares
1
Partielle kleinste Quadrate
1
Produktentwicklung
1
Retail assortment
1
Schätzung
1
Sortiment
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Target group
1
Werbeerfolgskontrolle
1
Älterer Mensch
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German
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English
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Helm, Roland
Moschis, George P.
14
Yoon, Carolyn
11
Heiss, Florian
9
Kohlbacher, Florian
8
Guido, Gianluigi
7
McFadden, Daniel
7
Winter, Joachim
7
Landschulze, Sebastian
6
Amatulli, Cesare
5
Borella, Margherita
5
Cole, Catherine A.
5
Drolet, Aimee
5
Hurd, Michael D.
5
Laurent, Gilles
5
Shigeoka, Hitoshi
5
Commault, Jeanne
4
De Nardi, Mariacristina
4
Herstatt, Cornelius
4
Hurst, Erik
4
Kling, Jeffrey R.
4
Mathur, Anil
4
Mullainathan, Sendhil
4
Pettigrew, Simone
4
Shafir, Eldar
4
Sudbury-Riley, Lynn
4
Beatty, Timothy K. M.
3
Beznoska, Martin
3
Blow, Laura
3
Blundell, Richard W.
3
Burns, Amy
3
Crossley, Thomas F.
3
Drolet, Aimee Leigh
3
Fisher, Jonathan
3
Fon Sim Ong
3
Frank, Richard G.
3
Gittenberger, Ernst
3
Guillemot, Samuel
3
Jang, Soocheong
3
Kwon, Wi-suk
3
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Friedrich-Schiller-Universität Jena
1
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
2
Die Betriebswirtschaft : DBW
1
Marketing und Handel
1
Review of managerial science
1
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ECONIS (ZBW)
5
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Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
2
Was wissen wir zum (Konsumenten-)Verhalten von Senioren? : eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing
Helm, Roland
;
Scheunert, Uta
;
Landschulze, Sebastian
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 427-446
Persistent link: https://www.econbiz.de/10009627067
Saved in:
3
How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
7
(
2013
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
Saved in:
4
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
5
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
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