//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Buchanan-Oliver, Margo"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Electric equipment"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising planning
1
Brand image
1
Brand management
1
Electrical product
1
Elektrotechnisches Produkt
1
Markenführung
1
Markenimage
1
Theorie
1
Theory
1
Virtual reality
1
Virtuelle Realität
1
Werbeplanung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Buchanan-Oliver, Margo
Davis, Lucas W.
4
Bont, Cees J. P. M. de
2
Krimpmann, Andreas
2
Vanhamme, Joe͏̈lle
2
Agrawal, Jagdish
1
Albu, Cornel
1
Au, Kevin Y.
1
Baden-Fuller, Charles
1
Behrang, Rezabakhsh
1
Besťer, Janez
1
Bhargava, Raj K.
1
Bhargava, Subhash C.
1
Bogdanski, Gerrit
1
Bornemann, Daniel
1
Brüning, Ralf
1
Bush, Eric
1
Carata, Viorel
1
Cruz, Angela
1
Dehoust, Günter
1
Dekker, Rommert
1
Deschênes, Olivier
1
Di Foggia, Giacomo
1
Dimitrov, Ivan
1
Dudenhöffer, Ferdinand
1
Fassott, Georg
1
Frenk, Johannes G.
1
Fujita, Akihisa
1
Fäßler, Peter E.
1
Genčev, Ognemir
1
Goswami, Arup Kumar
1
Grimm, Pamela E.
1
Großmann, Jan
1
Gruber, Edelgard
1
Gsell, Martin
1
Gupta, C. P.
1
Günther, Joachim
1
Ha, Hong Youl
1
Hanni, Michael
1
Hansen, Sonja
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shaping the body and technology : discursive implications for the strategic communication of technological brands
Buchanan-Oliver, Margo
;
Cruz, Angela
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 635-652
Persistent link: https://www.econbiz.de/10003990985
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->