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Defensive Publishing : Handlungsfreiheit und die Aneignung von Innovationsgewinnen
Pangerl, Stefanie
-
2009
Theoretischer und Empirischer Bezugsrahmen -- Rechtliche Grundlagen -- Qualitativ-empirische Untersuchung zu Defensive Publishing -- Quantitativ-empirische Untersuchung zu Defensive Publishing -- Zusammenfassung und Ausblick.
Persistent link: https://www.econbiz.de/10014015124
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Trust of Potential Buyers in New Entrepreneurial Ventures : An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qua...
Wiedenfels, Gunnar
(
contributor
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2009
The concept of customer loyalty has come to play an important role in established businesses. It is a well-known fact that a higher level of customer loyalty leads to greater company success. As a result, instruments of Relationship Marketing and the role played by trust and the creation of...
Persistent link: https://www.econbiz.de/10013521228
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