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~isPartOf:"Advertising theory"
~isPartOf:"Designing and communicating experience"
~subject:"Emotional branding"
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Emotional branding
Emotionale Werbung
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Hatzithomas, Leonidas
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Advertising theory
Designing and communicating experience
Journal of advertising
5
Journal of advertising research
4
Journal of marketing theory and practice
3
Academy of Management journal : AMJ
2
BestMasters
2
Brand the Future : systematische Markenentwicklung im B2B
2
Emerald points
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Innovation in advertising and branding communication
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International business review : the official journal of the European International Business Academy
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Making a difference through marketing : a quest for diverse perspectives
1
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
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Paradigm : the journal of Institute of Management Technology
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Recht, Wirtschaft, Steuern
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Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
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2
Gender responses to emotional appeals in advertising : comparing self-reports and facial expressions
Tsichla, Eirini
;
Voutsa, Maria C.
;
Margariti, Kostoula
; …
- In:
Designing and communicating experience
,
(pp. 241-253)
.
2021
Persistent link: https://www.econbiz.de/10012648317
Saved in:
3
The role of emotion in processing advertising
Percy, Larry
- In:
Advertising theory
,
(pp. 69-84)
.
2012
Persistent link: https://www.econbiz.de/10009526921
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