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~subject:"Customer satisfaction"
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Customer satisfaction
Emotionale Werbung
92
Emotional branding
75
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
24
Markenführung
24
Emotion
23
Werbewirkung
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Advertising effects
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Werbepsychologie
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Psychology of advertising
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Beziehungsmarketing
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Marketing
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Relationship marketing
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Advertising
11
Werbung
11
Brand image
9
Markenimage
9
Brand
8
Markenartikel
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Verbraucherverhalten
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Werbebotschaft
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emotional branding
7
Theorie
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Theory
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Emotionales Verhalten
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Germany
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Großbritannien
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Marketing management
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Marketingmanagement
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Perception
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United Kingdom
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Unternehmenserfolg
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Verbraucher
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Wahrnehmung
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Zielgruppe
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Angst
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Brand loyalty
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Internationales Marketing
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Güntzel, Joachim
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Schriftenreihe Schwerpunkt Marketing
1
Schriftenreihe der Fakultät für Wirtschaft der Dualen Hochschule Baden-Württemberg Ravensburg
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ECONIS (ZBW)
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Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana
;
Hussein, Ananda Sabil
;
Andarwati
-
2022
Persistent link: https://www.econbiz.de/10013397526
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
-
2015
Persistent link: https://www.econbiz.de/10013427492
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3
Emotional appeal, disappointment, and a concept of virtual indifference curves
Güntzel, Joachim
-
2014
Persistent link: https://www.econbiz.de/10010416463
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