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subject:"Marktforschung"
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Search: subject_exact:"Emotional branding"
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Marktforschung
Emotionale Werbung
92
Emotional branding
75
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
24
Markenführung
24
Emotion
23
Werbewirkung
22
Advertising effects
21
Werbepsychologie
17
Psychology of advertising
15
Beziehungsmarketing
12
Marketing
12
Relationship marketing
12
Advertising
11
Werbung
11
Brand image
9
Markenimage
9
Brand
8
Markenartikel
8
Verbraucherverhalten
8
Werbebotschaft
7
emotional branding
7
Theorie
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Theory
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Deutschland
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Emotionales Verhalten
5
Germany
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Großbritannien
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Marketing management
5
Marketingmanagement
5
Perception
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United Kingdom
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Unternehmenserfolg
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Verbraucher
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Wahrnehmung
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Zielgruppe
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Angst
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Brand loyalty
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Internationales Marketing
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Au, Sebastian
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Lee, Sangwon
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Pillai, Rajani Ganesh
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Journal of managerial issues : JMI
1
Recht, Wirtschaft, Steuern
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ECONIS (ZBW)
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Multisensorisches Marketing in der Lebensmittelbranche: theoretische Grundlagen und Anwendungsbeispiele
Au, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010503079
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More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
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