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~isPartOf:"Journal of consumer behaviour : an international research review"
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Journal of consumer behaviour : an international research review
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Brand the Future : systematische Markenentwicklung im B2B
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Making a difference through marketing : a quest for diverse perspectives
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
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The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
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