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~person:"Bigné Alcañiz, J. Enrique"
~person:"Bertoldi, Bernardo"
~subject:"Social Marketing"
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Fear appeals in social marketing : the case of anti-speeding video advertisement "Mistakes"
Giachino, Chiara
;
Stupino, Margherita
;
Petrarulo, Gabriella
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 61-74
Persistent link: https://www.econbiz.de/10011757541
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