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Brand the Future : systematische Markenentwicklung im B2B
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Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
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2
Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
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