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subject:"Brand management"
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Das „emotionale Markenerlebnis“ zur Stärkung der Markenbindung : eine emotions- und gedächtnispsychologische Konstrukt- und Skalenentwicklung
Fischer, Dirk
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2018
Persistent link: https://www.econbiz.de/10011792804
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