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subject:"Brand management"
~subject:"Verbrauchereinstellung"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
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