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subject:"Brand management"
~subject:"Verbrauchereinstellung"
~isPartOf:"Marke neu denken : Paradigmenwechsel in der Markenführung"
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Brand management
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Consumer behaviour
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Marke neu denken : Paradigmenwechsel in der Markenführung
Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
International journal of internet marketing and advertising : IJIMA
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Journal of advertising research
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Journal of consumer behaviour : an international research review
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Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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