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subject:"Competitive advantage"
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Search: subject_exact:"Emotional marketing"
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Competitive advantage
Emotional branding
67
Emotionale Werbung
67
Consumer behaviour
20
Konsumentenverhalten
20
Advertising effects
14
Werbewirkung
14
Brand management
11
Markenführung
11
Werbepsychologie
11
Psychology of advertising
10
Emotion
9
Advertising
7
Werbung
7
Beziehungsmarketing
5
Großbritannien
5
Marketing
5
Perception
5
Relationship marketing
5
United Kingdom
5
Verbraucherverhalten
5
Wahrnehmung
5
emotional marketing
5
USA
4
United States
4
Branchenentwicklung
3
Brand loyalty
3
Consumer attitudes
3
Emotionales Verhalten
3
Experiment
3
Markentreue
3
Marketing management
3
Marketingmanagement
3
Print advertising
3
Printwerbung
3
Sector development
3
Social Web
3
Social web
3
Target group
3
Verbraucher
3
Verbrauchereinstellung
3
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German
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English
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Leemon, Daniel
2
Magids, Scott
2
Zorfas, Alan
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
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ECONIS (ZBW)
2
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Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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2
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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