//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Advertising music"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotionale Werbung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising music
Emotionale Werbung
92
Emotional branding
65
Consumer behaviour
22
Konsumentenverhalten
22
Werbewirkung
20
Advertising effects
19
Werbepsychologie
17
Psychology of advertising
14
Brand management
13
Markenführung
13
Marketing
13
Emotion
11
Werbung
11
Advertising
10
Verbraucherverhalten
8
Werbebotschaft
7
Theorie
6
Theory
6
Beziehungsmarketing
5
Deutschland
5
Emotionales Verhalten
5
Germany
5
Perception
5
Relationship marketing
5
Verbraucher
5
Wahrnehmung
5
Zielgruppe
5
Angst
4
Großbritannien
4
Internationales Marketing
4
Marketing management
4
Marketingmanagement
4
Target group
4
USA
4
United Kingdom
4
United States
4
Unternehmenserfolg
4
Advertising planning
3
Anxiety
3
Branchenentwicklung
3
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
English
1
Author
All
Koh, Hyeseung Elizabeth
1
Schaefer, Peter
1
Stewart, Kristin
1
Published in...
All
Journal of consumer behaviour : an international research review
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
Saved in:
2
Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter
-
2014
Persistent link: https://www.econbiz.de/10010434214
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->