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isPartOf:"Marke neu denken : Paradigmenwechsel in der Markenführung"
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Marke neu denken : Paradigmenwechsel in der Markenführung
Journal of advertising
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Journal of marketing theory and practice
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Academy of Management journal : AMJ
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Brand the Future : systematische Markenentwicklung im B2B
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Designing and communicating experience
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Europäische Hochschulschriften / 5
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International journal of advertising : the quarterly review of marketing communications
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Journal of consumer behaviour : an international research review
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Reihe: Marketing : MAR
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Wa(h)re Gefühle : Authentizität im Konsumkapitalismus
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Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising theory
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Challenges in an age of dis-engagement
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Dissertation.de
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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Innsbrucker Beiträge zur Kulturwissenschaft / Sonderheft
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International journal of internet marketing and advertising : IJIMA
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of managerial issues : JMI
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Making a difference through marketing : a quest for diverse perspectives
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Premier reference source
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Psychology & marketing
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Recht, Wirtschaft, Steuern
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Reihe: Marketing
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
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