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Emotionale Werbung
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Investitionsgüterwerbung
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Lasogga, Frank
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Europäische Hochschulschriften / 5
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
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1998
Persistent link: https://www.econbiz.de/10004566725
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