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person:"Lasogga, Frank"
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Emotionale Werbung
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Investitionsgüterwerbung
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Advertising effects
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B-to-B-Marketing
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Business-to-business marketing
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Lasogga, Frank
Gelbrich, Katja
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Hill, Dan
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Schröder, Eva-Maria
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Fischer, Dirk
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Lichtl, Martin
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Panda, Tapan Kumar
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Europäische Hochschulschriften / 5
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10012699304
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Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10004566725
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