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Emotional appeal, disappointment, and a concept of virtual indifference curves
Güntzel, Joachim
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2014
Persistent link: https://www.econbiz.de/10010416463
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Wirkung affektiver und funktionaler Reputation auf das emotionale Markenerleben : eine empirische Analyse am Beispiel der Marke Abercrombie & Fitch
Huber, Frank
;
Meyer, Frederik
;
Czarnowski, Cecile
-
2014
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1. Aufl.
Persistent link: https://www.econbiz.de/10010386228
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