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Search: subject_exact:"Emotionales Marketing"
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Emotional branding
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Journal of advertising research
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
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Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10012293495
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