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~subject:"Competitive advantage"
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Search: subject_exact:"Emotionales Marketing"
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Competitive advantage
Emotional branding
67
Emotionale Werbung
67
Consumer behaviour
17
Konsumentenverhalten
17
Advertising effects
12
Werbewirkung
12
Werbepsychologie
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Brand management
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Markenführung
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Psychology of advertising
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Advertising
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Werbung
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Beziehungsmarketing
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Emotion
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Großbritannien
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Marketing
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Perception
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Relationship marketing
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United Kingdom
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Verbraucherverhalten
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Wahrnehmung
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USA
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United States
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Branchenentwicklung
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Brand loyalty
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Consumer attitudes
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Emotionales Verhalten
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Experiment
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Markentreue
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Marketing management
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Marketingmanagement
3
Print advertising
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Printwerbung
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Sector development
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Target group
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Verbraucher
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Verbrauchereinstellung
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Bank marketing
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Leemon, Daniel
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Magids, Scott
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Zorfas, Alan
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
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The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
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