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Event marketing
Emotional branding
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Großbritannien
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Gad, Thomas
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Brand the Future : systematische Markenentwicklung im B2B
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ECONIS (ZBW)
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Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
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Customer experience branding : driving engagement through surprise and innovation
Gad, Thomas
-
2016
Persistent link: https://www.econbiz.de/10012020306
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