//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Posselt, Erich"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotionales Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
1
Consumer behaviour
1
Emotional branding
1
Emotionale Werbung
1
Konsumentenverhalten
1
Markenführung
1
Psychology of advertising
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Posselt, Erich
Pogorzelski, Jacek
3
Chhikara, Ritu
2
Fischer, Dirk
2
Garg, Ruchi
2
Hamby, Anne
2
Hartmann, Patrick
2
Hatzithomas, Leonidas
2
Heath, Robert
2
Ilicic, Jasmina
2
Jones, Niusha
2
Kataria, Aarti
2
Leemon, Daniel
2
Magids, Scott
2
Margariti, Kostoula
2
Mogaji, Emmanuel
2
Panda, Tapan Kumar
2
Rainer, Ricarda Carina
2
Schmitz, Karl Werner
2
Tsichla, Eirini
2
Voutsa, Maria C.
2
Wagner, Udo
2
Zorfas, Alan
2
Adrian, Michael
1
Alcañiz, Mariano
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
1
Au, Sebastian
1
Ausin-Azofra, Jose Manuel
1
Barnes, Donald C.
1
Barnwell, R. Wixel
1
Barrutia, José M.
1
Baxter, Stacey M.
1
Bednarz Beauchamp, Michelle
1
Benger Alaluf, Yaara
1
Bigné Alcañiz, J. Enrique
1
Bose, Mousumi
1
Bruns, Daniel
1
Chang, Chun-Tuan
1
Chang, Hui-Wen
1
Chen, Tsai
1
more ...
less ...
Published in...
All
Marke neu denken : Paradigmenwechsel in der Markenführung
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marke neu denken : vom Leuchtturm zum Lagerfeuer
Hahn, Hans Peter
;
Luckas, Manfred
;
Schulz, Jürgen
; …
- In:
Marke neu denken : Paradigmenwechsel in der Markenführung
,
(pp. 47-125)
.
2016
Persistent link: https://www.econbiz.de/10011487732
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->