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subject:"Advertising music"
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Advertising music
Emotional branding
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Consumer behaviour
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Emotion
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Großbritannien
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Branchenentwicklung
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Emotionales Verhalten
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Marketingmanagement
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Koh, Hyeseung Elizabeth
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Schaefer, Peter
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Stewart, Kristin
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
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Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
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Klänge, Emotionen und Audiobranding : Markenkommunikation mit Musik vor dem Hintergrund der emotionalen Wirkung musikalischer Gestaltungsparameter
Schaefer, Peter
-
2014
Persistent link: https://www.econbiz.de/10010434214
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