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~person:"Pham, Michel T."
~person:"Bigné Alcañiz, J. Enrique"
~subject:"Brand image"
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Pham, Michel T.
Bigné Alcañiz, J. Enrique
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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"Contagious" brands : are they safe from coronavirus?
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Shih, …
- In:
Management decision
62
(
2024
)
1
,
pp. 163-182
Persistent link: https://www.econbiz.de/10014465685
Saved in:
2
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
3
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
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