//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pham, Michel T."
~subject:"Brand image"
~subject:"Entscheidung unter Unsicherheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Emotionalität"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Entscheidung unter Unsicherheit
Emotion
16
Consumer behaviour
12
Konsumentenverhalten
12
Decision
5
Entscheidung
5
affect
4
Personality psychology
3
Persönlichkeitspsychologie
3
emotion
3
Affect
2
Confidence
2
Decision under risk
2
Entscheidung unter Risiko
2
Experiment
2
Retail assortment
2
Sortiment
2
Theorie
2
Theory
2
Time
2
Vertrauen
2
Zeit
2
Advertising
1
Advertising effects
1
Assortment size
1
Behavioral economics
1
Brand management
1
Consumer decision making
1
Consumer experience
1
Decision making
1
Decision theory
1
Decision under uncertainty
1
Emotion engineering
1
Emotions
1
Empirical generalizations
1
Entscheidungstheorie
1
Excitement
1
Feelings
1
Freizeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pham, Michel T.
Sarkar, Abhigyan
7
Fetscherin, Marc
4
Hussain, Khalid
4
Junaid, Muhammad
4
Loureiro, Sandra Maria Correia
4
Phau, Ian
4
Sarkar, Juhi Gahlot
4
Andrade, Eduardo B.
3
Bagozzi, Richard P.
3
Biswas, Soumendu
3
Casari, Marco
3
Dragone, Davide
3
Garg, Ruchi
3
Hou, Fujun
3
Huber, Frank
3
Iglesias, Oriol
3
Langner, Tobias
3
Madadi, Rozbeh
3
Meyer, Frederik
3
Mukherjee, Jaydeep
3
Torres, Ivonne M.
3
Wong, Amy
3
Zúñiga, Miguel Ángel
3
Ahmad, Fayez
2
Ahuvia, Aaron
2
Ali, Faizan
2
Alnawas, Ibrahim
2
Aro, Kaisa
2
Baillon, Aurélien
2
Bajpai, Naval
2
Bapat, Dhananjay
2
Batra, Rajeev
2
Bian, Xuemei
2
Bigné Alcañiz, J. Enrique
2
Borges, Ana Pinto
2
Brandão, Amélia Maria Pinto da Cunha
2
Buil, Isabel
2
Campo, Sara
2
Carlson, Brad D.
2
Castaño, Raquel
2
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Uncertainty increases the reliance on affect in decisions
Faraji-Rad, Ali
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011763701
Saved in:
2
The influence of ad-evoked feelings on brand evaluations : empirical generalizations from consumer responses to more than 1000 TV commercials
Pham, Michel T.
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 383-394
Persistent link: https://www.econbiz.de/10010223386
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->