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~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Beck, Joshua T."
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Marketing letters : a journal of research in marketing
Journal of the Academy of Marketing Science
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Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
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