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~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Kordrostami, Elika"
~person:"Mai, Enping"
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Marketing letters : a journal of research in marketing
International journal of market research : JMRS ; the journal of the Market Research Society
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
2
Network externalities in online video games : an empirical analysis utilizing online product ratings
Liu, Yong
;
Mai, Enping
;
Yang, Jun
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 679-690
Persistent link: https://www.econbiz.de/10011399213
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