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~subject:"Beziehungsmarketing"
~type_genre:"Collection of articles of several authors"
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Beziehungsmarketing
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Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
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2
Information processing in customer relationship management : investigating the role of electronic word-of-mouth and loyalty programs
Mafael, Alexander
-
2015
Persistent link: https://www.econbiz.de/10011569813
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3
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
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