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person:"Mazzarol, Tim"
~isPartOf:"Strategies and communications for innovations : an integrative management view for companies and networks"
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Strategies and communications for innovations : an integrative management view for companies and networks
European journal of marketing : EJM
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Strategy and communication for innovation
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Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
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The role of Word of Mouth in the diffusion of innovation
Mazzarol, Tim
- In:
Strategies and communications for innovations : an …
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(pp. 117-131)
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2011
Persistent link: https://www.econbiz.de/10008987603
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