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~isPartOf:"Bridging the gap between advertising academia and practice"
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Personalisierung
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Advertising effects
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Werbewirkung
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Advertising
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Data protection
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Datenschutz
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Einkaufsverhalten
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Bernritter, Stefan F.
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Gierl, Heribert
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Hirose, Morikazu
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Malthouse, Edward C.
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Maslowska, Ewa
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Mineo, Kei
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Bridging the gap between advertising academia and practice
Electronic commerce research
28
International journal of hospitality management
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Information systems research : ISR
23
Tourism management : research, policies, practice
22
Journal of business research : JBR
20
Journal of management information systems : JMIS
20
Journal of retailing and consumer services
20
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
16
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
13
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Electronic markets : EM ; the international journal of electronic commerce and business media
10
Journal of electronic commerce research : JECR
10
Management information systems : mis quarterly
10
Decision support systems : DSS ; the international journal
9
Information systems and e-business management : ISeB
9
Journal of retailing
9
SpringerLink / Bücher
9
Technological forecasting & social change : an international journal
8
Tourism management perspectives : TMP
8
Electronic markets : the international journal on networked business
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
Journal of internet commerce
7
Journal of organizational computing and electronic commerce
7
Praxis der Personalisierung im Handel : mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern
7
Psychology & marketing
7
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
6
International journal of production research
6
Journal of hospitality marketing & management
6
Lecture notes in business information processing : LNBIP
6
ERIM report series research in management
5
European journal of operational research : EJOR
5
Faculty & research / Insead : working paper series
5
Journal of advertising
5
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ECONIS (ZBW)
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The effect of online customer reviews' characteristics on sales
Maslowska, Ewa
;
Malthouse, Edward C.
;
Bernritter, Stefan F.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 87-100)
.
2017
Persistent link: https://www.econbiz.de/10011540319
Saved in:
2
The influence of personal data usage on mobile apps
Hirose, Morikazu
;
Mineo, Kei
;
Tabe, Keiya
- In:
Bridging the gap between advertising academia and practice
,
(pp. 101-113)
.
2017
Persistent link: https://www.econbiz.de/10011540323
Saved in:
3
The influence of majority agreements on attitudes
Oefele, Franziska
;
Gierl, Heribert
- In:
Bridging the gap between advertising academia and practice
,
(pp. 199-214)
.
2017
Persistent link: https://www.econbiz.de/10011540360
Saved in:
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