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~isPartOf:"Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011""
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Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
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Premium-Cola : mit einem neuen "Betriebssystem" zur fairen Markenführung
Lübbermann, Uwe
;
Boltz, Dirk-Mario
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 51-60)
.
2012
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