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The envy premium in product evaluation
Ven, Niels Van de
;
Zeelenberg, Marcel
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 984-998
Persistent link: https://www.econbiz.de/10009006655
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Getting ahead of the joneses : when equality increases conspicuous consumption among bottom-tier consumers
Ordabayeva, Nailya
;
Chandon, Pierre
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10009160950
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