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~person:"Erdem, Tülin"
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The impact of advertising on consumer price sensitivity in experience goods markets
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Quantitative marketing and economics : QME
6
(
2008
)
2
,
pp. 139-176
Persistent link: https://www.econbiz.de/10003707869
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