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subject:"Werbewirkung"
~subject:"Softdrink-Industrie"
~person:"Akeke, Olushola Solomon"
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Werbewirkung
Softdrink-Industrie
Advertising effects
1
Celebrity endorsement
1
Celebrity integrity
1
Celebrity-Werbung
1
Soft drink
1
Softdrink
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acceptance
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credibility and consumers
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Akeke, Olushola Solomon
Dubé, Jean-Pierre
3
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Academic journal of economic studies
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ECONIS (ZBW)
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Celebrity endorsement and sales performance of Cola soft drinks in the entire marketing process
Ladipo, Patrick Kunle Adeosun
;
Oniku, Ayodele Christopher
; …
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 53-62
Persistent link: https://www.econbiz.de/10011917724
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