//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erfrischungsgetränkeindustrie"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
United States
Soft drink industry
2
Softdrink-Industrie
2
Competitive strategy
1
Fernsehwerbung
1
Internet marketing
1
Israel
1
Marketing management
1
Marketingmanagement
1
Nachhaltigkeit
1
Online-Marketing
1
PepsiCo Inc.
1
Strategic management
1
Strategisches Management
1
Sustainability
1
Television advertising
1
USA
1
Wettbewerbsstrategie
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Case study
1
Fallstudie
1
Language
All
English
1
Author
All
Birnbaum, Daniel
1
Published in...
All
Harvard business review : HBR
Journal of economics & management strategy : JEMS
3
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Agriculture, tourism and education ; Pt. 2
1
Bureau of Economics staff report / Federal Trade Commission
1
CSIO working papers
1
China agricultural economic review : publ. in association with the China Agricultural University
1
Department working papers / Bar-Ilan University, Department of Economics
1
Global business and organizational excellence : a review of research & best practices
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Journal of business case studies
1
Journal of euromarketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Reputation Management
1
Routledge studies in marketing
1
Serie documentos de trabajo
1
Strategy-driven talent management : a leadership imperative
1
The journal of law, economics, & organization
1
Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
SodaStream’s CEO on turning a banned Super Bowl ad into marketing gold
Birnbaum, Daniel
- In:
Harvard business review : HBR
92
(
2014
)
1/2
,
pp. 39-42
Persistent link: https://www.econbiz.de/10010235447
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->