//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"PepsiCo Inc."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Erfrischungsgetränkeindustrie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
PepsiCo Inc.
Soft drink industry
148
Softdrink-Industrie
148
USA
40
United States
38
The Coca-Cola Company
30
Soft drink
24
Softdrink
24
Theorie
18
Theory
17
Corporate Social Responsibility
13
Brand management
12
Corporate social responsibility
12
Deutschland
12
Germany
12
Markenführung
12
Marketing management
12
Marketingmanagement
12
Multinationales Unternehmen
12
Business history
11
India
11
Indien
11
Transnational corporation
11
Unternehmensgeschichte
11
Advertising
10
Werbung
10
Produktdifferenzierung
9
Geschichte
8
Großbritannien
8
Product differentiation
8
United Kingdom
8
Consumer behaviour
7
Erfrischungsgetränkeindustrie
7
Fusion
7
Konsumentenverhalten
7
Betriebsgröße
6
Brand
6
Brand image
6
Business ethics
6
Firm size
6
more ...
less ...
Type of publication
All
Article
5
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
9
Author
All
Golan, Amos
2
Karp, Larry S.
2
Perloff, Jeffrey M.
2
Church, Allan H.
1
Cone, Jay
1
Enrico, Roger
1
Estrin, Saul
1
Govindarajan, Vijay
1
Hughes, Kirsty
1
Kornbluth, Jesse
1
Muris, Timothy J.
1
Nooyi, Indra K.
1
Scheffman, David T.
1
Spiller, Pablo T.
1
Todd, Sarah
1
Waclawski, Janine
1
Woodard, Michael
1
more ...
less ...
Institution
All
London Business School
1
Published in...
All
Case studies on MNCs in India
1
Discussion paper series / CIS Middle Europe Centre, London Business School
1
Global business and organizational excellence : a review of research & best practices
1
Harvard business review : HBR
1
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
1
Strategy-driven talent management : a leadership imperative
1
Working paper series / Department of Agriculture and Resource Economics and Policy, California Agricultural Experiment Station, University of California
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Becoming a better corporate citizen : how PepsiCo moved towrds a healthier future
Nooyi, Indra K.
;
Govindarajan, Vijay
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 94-103
Persistent link: https://www.econbiz.de/10012288877
Saved in:
2
Take the Pepsi challenge : talent development at PepsiCo
Church, Allan H.
;
Waclawski, Janine
- In:
Strategy-driven talent management : a leadership imperative
,
(pp. 617-640)
.
2010
Persistent link: https://www.econbiz.de/10003918477
Saved in:
3
Coke and Pepsi in India : pesticides in carbonated beverages
In:
Case studies on MNCs in India
,
(pp. 125-138)
.
2007
Persistent link: https://www.econbiz.de/10003737792
Saved in:
4
Action learning helps PepsiCo's sales leaders develop business acumen and innovations skills
Cone, Jay
;
Woodard, Michael
- In:
Global business and organizational excellence : a …
26
(
2006/07
)
4
,
pp. 27-35
Persistent link: https://www.econbiz.de/10003462962
Saved in:
5
Estimating Coke's and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
- In:
Journal of business & economic statistics : JBES ; a …
18
(
2000
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10001521485
Saved in:
6
Estimating Coke and Pepsi's price and advertising strategies
Golan, Amos
;
Karp, Larry S.
;
Perloff, Jeffrey M.
-
1998
-
Rev
Persistent link: https://www.econbiz.de/10001366878
Saved in:
7
General bottlers case study
Estrin, Saul
;
Hughes, Kirsty
;
Todd, Sarah
-
1996
Persistent link: https://www.econbiz.de/10001458883
Saved in:
8
Strategy, structure, and antitrust in the carbonated soft-drink industry
Muris, Timothy J.
;
Scheffman, David T.
;
Spiller, Pablo T.
-
1993
Persistent link: https://www.econbiz.de/10000869803
Saved in:
9
The other guy blinked : how Pepsi won the cola wars
Enrico, Roger
;
Kornbluth, Jesse
-
1986
Persistent link: https://www.econbiz.de/10000709102
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->