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isPartOf:"Stand und Perspektiven der Eventforschung"
~subject:"Sports marketing"
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Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
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Sport marketing in a global environment : strategic perspectives
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Zum Phänomen kollektiver Emotionen im Kontext sportbezogener Marketing-Events
Schlesinger, Torsten
- In:
Stand und Perspektiven der Eventforschung
,
(pp. 133-150)
.
2010
Persistent link: https://www.econbiz.de/10008654332
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