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~subject:"Consumer behaviour"
~person:"Martín-Ruiz, David"
~person:"Kim, Sanghoon"
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Consumer behaviour
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Journal of retailing and consumer services
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Management decision : MD
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ECONIS (ZBW)
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Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
2
Customers' perceptions about concerts and CDs
Rondán-Cataluña, F. Javier
;
Martín-Ruiz, David
- In:
Management decision : MD
48
(
2010
)
9
,
pp. 1410-1421
Persistent link: https://www.econbiz.de/10008772225
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