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~person:"Leischnig, Alexander"
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Einzelhandel
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Leischnig, Alexander
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Customer Experience : Forum Dienstleistungsmanagement
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International journal of retail & distribution management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
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Customer Experience als Ansatzpunkt zur Differenzierung im Einzelhandel
Leischnig, Alexander
;
Schwertfeger, Marko
;
Enke, Margit
- In:
Customer Experience : Forum Dienstleistungsmanagement
,
(pp. 425-443)
.
2012
Persistent link: https://www.econbiz.de/10009550649
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2
Einkaufserlebnis durch Kundenevents im Einzelhandel
Schwertfeger, Marko
;
Leischnig, Alexander
;
Enke, Margit
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 97-112)
.
2011
Persistent link: https://www.econbiz.de/10009373460
Saved in:
3
Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands : an empirical examination
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
3
,
pp. 218-223
Persistent link: https://www.econbiz.de/10009158887
Saved in:
4
Do shopping events promote retail brands?
Leischnig, Alexander
;
Schwertfeger, Marko
; …
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
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