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~subject:"China"
~subject:"Brand management"
~isPartOf:"Journal of marketing management : MM"
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Journal of marketing management : MM
Tourism management : research, policies, practice
5
Temporary knowledge ecologies : the rise of trade fairs in the Asia-Pacific region
3
International journal of contemporary hospitality management
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Agriculture, tourism and education ; Pt. 2
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Business-to-Business-Kommunikation : neue Entwicklungen im B2B-Marketing
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De Gruyter eBook-Paket Wirtschaftswissenschaften
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Diskussionspapiere des Instituts für Messewirtschaft und Distributionsforschung / Universität zu Köln, Institut für Messewirtschaft und Distributionsforschung
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Gabler Research / Innovatives Markenmanagement
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Global business and organizational excellence : a review of research & best practices
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Modeling risk management in sustainable construction
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SpringerLink / Bücher
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Strukturwandel in den deutsch-chinesischen Beziehungen : Analysen und Praxisberichte
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The journal of business & industrial marketing
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Tourism and hospitality development between China and EU : [hospitality development under globalization ; The Third International Conference on Tourism and Hospitality between China - Spain (ICTCHS) 2012 ; held on November 29 - December 1 in 2012 in Zhuhai, China]
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Trade show management : planning, implementing and controlling of trade shows, conventions and events
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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