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~isPartOf:"Books / American Enterprise Institute"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Direct effect of advertising spending on firm value : moderating role of financial analyst coverage
Du, Ding
;
Osmonbekov, Talai
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 196-212
Persistent link: https://www.econbiz.de/10012288660
Saved in:
2
Why the Generalized Bass Model leads to odd optimal advertising policies
Fruchter, Gila E.
;
Van Den Bulte, Christophe
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 218-230
Persistent link: https://www.econbiz.de/10009376046
Saved in:
3
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
4
An Agenda for Federal Regulatory Reform
DeMuth, Christopher
;
Hahn, Robert W.
;
Litan, Robert E.
; …
-
American Enterprise Institute
The authors of this primer believe that the current approach to federal regulation urgently needs repair.
Persistent link: https://www.econbiz.de/10010842120
Saved in:
5
An Agenda for Federal Regulatory Reform
Hahn, Robert W.
;
DeMuth, Christopher
;
Litan, Robert E.
; …
-
American Enterprise Institute
The authors of this primer believe that the current approach to federal regulation urgently needs repair.
Persistent link: https://www.econbiz.de/10011166035
Saved in:
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