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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Expenditure
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Werbung
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Advertising effects
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1985-2012
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Cheong, Yunjae
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Graham, Roger C.
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Journal of advertising : official publication of the American Academy of Advertising
IMF Staff Country Reports
429
IMF Working Papers
101
Working Papers / eSocialSciences
64
Journal of Economic Studies
18
IMF Occasional Papers
11
MPRA Paper
9
IWMI Research Reports
8
Tourism economics : the business and finance of tourism and recreation
8
Working paper / National Bureau of Economic Research, Inc.
8
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7
IFS working paper
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NBER working paper series
6
ASARC Working Papers
5
Discussion paper
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Health economics
5
NBER Working Paper
5
Working Papers / Centre for Health Economics, Department of Economics and Related Studies
5
Journal of advertising research
4
Modern economy
4
The Review of Economic Performance and Social Progress
4
WIFO working papers
4
Yearbook of labour statistics
4
Advances in applied microeconomics : a research annual
3
Bulletin of labour statistics
3
Contemporary accounting research : a journal of the Canadian Academic Accounting Association
3
Discussion paper / Centre for Economic Policy Research
3
Diskussionsbeiträge aus dem Institut für Ausländisches und Internationales Finanz- und Steuerwesen
3
Dissertation Series CentER
3
ECB Working Paper
3
Economies : open access journal
3
Food policy : economics planning and politics of food and agriculture
3
Hefte zur internationalen Besteuerung
3
IMF Policy Discussion Papers
3
International Journal of Event and Festival Management
3
International Journal of Social Economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of Developing Areas
3
Journal of marketing
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Policy research working paper : WPS
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1
Advertising budgeting : a reinvestigation of the evidence on brand size and spend
Danenberg, Nick
;
Kennedy, Rachel
;
Beal, Virginia
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 139-146
Persistent link: https://www.econbiz.de/10011453908
Saved in:
2
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
3
The earnings effects of marketing communication expenditures during recessions
Graham, Roger C.
;
Frankenberger, Kristina D.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 5-24
Persistent link: https://www.econbiz.de/10009241306
Saved in:
4
Advertising's unintended consequence : economic growth
Kopf, Dennis A.
;
Torres, Ivonne M.
;
Enomoto, Carl E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009491981
Saved in:
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