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type_genre:"Fallstudie"
~type_genre:"Glossary included"
~person:"Bagusat, Ariane"
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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ECONIS (ZBW)
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Markenkommunikation durch Erlebniswelten am Beispiel der BMW-Markenschaufenster
Bagusat, Ariane
;
Müller, Christian
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 313-331)
.
2008
Persistent link: https://www.econbiz.de/10003694388
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