//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of nonprofit & public sector marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eye tracking"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Fundraising
2
Konsumentenverhalten
2
Visual perception
2
Visuelle Wahrnehmung
2
Werbewirkung
2
Werbung
2
eye tracking
2
Attention
1
Emotion
1
NGO
1
Nichtregierungsorganisation
1
Non-governmental organization
1
Nonprofit organization
1
Nonprofit-Organisation
1
Perception
1
Wahrnehmung
1
contributions
1
donor behavior
1
electroencephalogram
1
emotional appeals
1
intention to donate
1
nonprofit advertising
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Bebko, Charlene
1
Bhagat, Parimal
1
Lobos, Camila
1
Muñoz, Nathalie
1
Romero, Dámaris
1
Sanhueza P., Ricardo
1
Santos, Manuel Alonso dos
1
Sciulli, Lisa M.
1
more ...
less ...
Published in...
All
Journal of nonprofit & public sector marketing
Journal of business research : JBR
34
Journal of behavioral decision making
21
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Journal of retailing and consumer services
13
Psychology & marketing
10
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
8
Eye Tracking in der Sport- und Veranstaltungsbranche
7
International journal of advertising : the review of marketing communications
7
Judgment and Decision Making
7
Games and economic behavior
5
Journal of economic behavior & organization : JEBO
5
Journal of the Economic Science Association : a companion journal to Experimental economics
5
Electronic commerce research
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Journal of marketing research : JMR
4
Behavioral research in accounting
3
Experimental economics : a journal of the Economic Science Association
3
HEC Paris research paper series
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Network Intelligence Studies
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management : research, policies, practice
3
Applied economics letters
2
Asia Pacific journal of marketing and logistics
2
CrossCultural Management Journal
2
Discussion Papers of the Max Planck Institute for Research on Collective Goods
2
Discussion papers of the Max Planck Institute for Research on Collective Goods
2
Duesseldorf Working Papers in Applied Management and Economics
2
Düsseldorf Working Papers in Applied Management and Economics
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The influence of image valence on the attention paid to charity advertising
Santos, Manuel Alonso dos
;
Lobos, Camila
;
Muñoz, Nathalie
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10011779109
Saved in:
2
Using eye tracking to assess the impact of advertising appeals on donor behavior
Bebko, Charlene
;
Sciulli, Lisa M.
;
Bhagat, Parimal
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
4
,
pp. 354-371
Persistent link: https://www.econbiz.de/10010481858
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->