//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Breuer, Christoph"
~subject:"Television"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Eye tracking"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Television
Visual perception
4
Visuelle Wahrnehmung
4
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Perception
3
Sponsoring
3
Sponsorship
3
Sportmarketing
3
Sports marketing
3
Wahrnehmung
3
Werbewirkung
3
Eye tracking
2
Sport
2
Sport event
2
Sports
2
Sportveranstaltung
2
Artificial neural network
1
Attention
1
Brand management
1
Fernsehen
1
Fernsehwerbung
1
Forecasting model
1
Indirect marketing
1
Live broadcasts
1
Markenführung
1
Media usage
1
Mediennutzung
1
Netherlands
1
Neural networks
1
Neuronale Netze
1
Niederlande
1
Prognoseverfahren
1
Simulation
1
Simulation model
1
Television advertising
1
Theorie
1
Theory
1
Visual attention
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Breuer, Christoph
Rumpf, Christopher
1
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->