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subject:"Emotion"
~person:"Badenes-Rocha, Alberto"
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Emotion
Consumer behaviour
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Konsumentenverhalten
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Cause-Related Marketing
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Instagram
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cause-related marketing
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eye-tracking
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Restaurant industry
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Visualisierung
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Visuelle Wahrnehmung
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cause participation
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consumer advocacy
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electronic word of mouth
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execution style
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fast-food restaurants
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Badenes-Rocha, Alberto
Bigné Alcañiz, J. Enrique
2
Ruiz Mafe, Carla
2
Bebko, Charlene
1
Bhagat, Parimal
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Boshoff, Christo
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Kralj, Anna
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Kuo, Feng-yang
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Kuusik, Andres
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Li, Yaoqi
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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ECONIS (ZBW)
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The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
2
Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto
;
Bigné Alcañiz, J. Enrique
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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