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type_genre:"Article in journal"
~person:"Cesareo, Ludovica"
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Consumer behaviour
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Cesareo, Ludovica
Chaudhry, Peggy E.
11
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9
Telang, Rahul
9
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8
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Stöttinger, Barbara
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1
Fake and pirated : do consumers care?
Chaudhry, Peggy E.
;
Cesareo, Ludovica
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011757444
Saved in:
2
United we stand, divided we fall : how firms can engage consumers in their fight against counterfeits
Cesareo, Ludovica
;
Stöttinger, Barbara
- In:
Business horizons
58
(
2015
)
5
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011349253
Saved in:
3
Consumers' attitude and behavior towards online music piracy and subscription-based services
Cesareo, Ludovica
;
Pastore, Alberto
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 515-525
Persistent link: https://www.econbiz.de/10010459738
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